Many sites request an image when they set up a link for you. This is particularly
true for chamber sites or sites that you sponsor. This may look attractive but is
not best practice when it comes to getting links that will help your position in
the search engines.
Push your site up in search engine position with keyword text links!
The problem is that the search engines cannot read the text that is in the image.
They can see the that there is an image file present but have no idea of what the
image is about or if there is any text associated with the image. Humans viewing
the image can see and understand any text that is in the image but the search
engines do not have a clue.
Therefore, the best kind of link to get credit not only for the link but also for
the keyword-rich text is to make the link with keyword text.
When you think about it this makes great sense. Search engine spiders are programs that search
the Internet for websites. They have been designed to read the code of a site but most
importantly they have been designed to read the text of a site. If your links are made with
text you are making it easy for the search engine spiders to understand.