What does this mean to you and your business?
First, you have to have a base understanding of how search engines work so that you
can have greater access to this wonderful and expanding body of knowledge. You also
need to have an understanding so that you will know how to position your online
information so that it has a good chance of getting in front of the people that
are looking for it.
Your online information may mean your website content or it may mean your new video
or article. It may mean knowledge of your special offer on your new product. It may
mean knowledge of your business expansion. Remember that information about your
products and services is valuable to your clients and probable clients. You owe it
to them and to you to get it as high up in search engine position as possible.
If you receive high search position for keyword phrases that people use to search
for your products of services then you will be putting your business in a position
to be presented to a probable client just when they are searching for you.
This is a very significant advantage when it comes to closing business. If your
product or service is worth researching then it is important to the searcher as
well. It is not good enough to simply produce the product or service you have to
make information about your product or service available to search engine searchers.
- Gain an understanding of the factors that influence the search engine
decision on position. This will include gaining knowledge on both on-site
and off-site factors.
- Use the power of off-site linking to gain a special advantage over your
competitors that are not using this tactic. Also, you will level the playing
field against the competitors that use linking.
- Set up collaborative relationship with people that your refer business to
that will lead to getting links from their website back to your website which
will be links based on important keyword phrases.
- Avoid giving a link to get a link.
- Monitor your position and expand your keyword list over time.
If you would like Website Link Tactics to help you to get links (this is off-site
optimization) into your website that are keyword-based and embedded in paragraphs
with text related to your business then give us a call.
We will be happy to discuss how linking can help boost up your position in the
search engines and help to drive targeted traffic to your website.
Also, you can simply fill out the form on our Inquiry Page and we will get back
to you shortly.
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